寿 “Shou” represents Longevity or Long Life. During festivals, a Chinese family normally worships the symbols or pictures of Longevity Diety to express gratitude for granting the elders in the family a long life.
The design comprises of the peach of immortality 寿桃 “shou tao” which is kept by the Queen Mother of the West (a Chinese goddess from the ancient times). In modern times, confectionery peaches are offered as a birthday gift to the elders in the family as a form of blessing for a long life.