Here’s Why Corporate Gifts Still Matter to this Day
Consumers today are more educated than ever and, in order to target these smarter buyers, marketing strategies have also become more clever.
It seems that no matter where we turn, there’s advertising of some form or another: digital billboards, bus ads, online banners, and social media ads, to name a few. But, beyond all the digitisation, there’s one form of traditional advertising that remains strong to this day: corporate gifting.
Although some think that giving corporate gifts is a thing of the past, it’s actually quite the contrary as many businesses today—both big and small—continue to use corporate gifts as a powerful marketing tool.
What’s the Point of Corporate Gifting?
Corporate gifts or promotional products as others prefer to call it, allow consumers to see and recognise your brand—and such visibility is crucial because as more people become aware of your brand, the better are the results you’ll see in your bottom line.
Besides increase in sales, another opportunity that corporate gifts offer is the ability to show gratitude to everyone who has contributed to the company—whether it’s your employees, business partners or third-party providers. It’s also a way to congratulate them on promotions or any other business achievements.
Having that said, we elaborate further the purpose of corporate gifts:
Raise Brand Awareness – Corporate gifting is one way to stand out from the competitive market. It gives you the opportunity to keep in contact with your customers and keep you from falling out of sight, out of mind. It also helps develop a positive perception of your brand, which benefits are three-pronged: more leads, boost in customer loyalty, and increase in sales.
Establish Relationships - Gift giving can also be a way to express appreciation towards your business partners and suppliers. A personalised relationship with these people can guarantee you are receiving good quality supplies and services in a timely manner, and even better, can get you discounts on your orders. All of these can also benefit the endpoint of the retail chain, your consumers.
Appreciate Employees - Besides suppliers and business partners, your employees should also be one of the receiving ends of your corporate gifts. It’s a way to express how much you appreciate their hard work and the value they add to the business. In return, it can foster loyalty among them, which is key for your business to run more effectively.
These are but a few of the many purposes of corporate gifts yet, they’re enough to suggest corporate gifts matter to this day and will continue to do so in the future.
When done effectively, corporate gifting can reward you in terms of sales and revenue as well as your reputation as a brand. Hence, if you’re looking to adopt this marketing strategy, it’s essential for you to plan your shopping and search for the best gift ideas that fits your brand image.
Your gifts must be selected with the purpose and the recipients in mind. They should be useful rather than ornamental and kept under your budget—and for this matter, Arch Heritage can help. We offer a wide selection of customised corporate gifts in Singapore that’s affordable and sure to make an impression.
Shop corporate gifts at Arch Heritage today!